At Direct Optical, we pride ourselves on family. In our 8,000 square foot showroom you will be pleasantly surprised to find a never ending selection of Designer Eyewear, including brands like Tom Ford, Roberto Cavalli, Face-A-Face, Tiffany, Prada, Terrence Conran and Versace. Our commitment to you is style and quality.
Our state of the art laboratory insures that you receive top quality workmanship in a fraction of the time others take. We offer progressive lenses from Varilux, Kodak and many others including our own Direct Optical lenses. Many prescriptions with Anti-Glare, Transition and Polarized can be produced the same day.
Get frames styled by Mariana, The Frame Stylist of the Year. Or meet with one of our many experienced opticians to insure that every fit and measurement is accurate. Every optician here has at least 10 years experience and will help you choose the right lens coatings to fit your lifestyle and everyday needs. We only use the very best quality materials. We offer expert assistance for selecting frames to suit your face and needs.
“We promise you the best lab work in
metro Detroit and guarantee your glasses
will be right the FIRST time because
we OWN the lab!” – Dennis Chaiken
President, Direct Optical