When I heard that D.O.C. was sold, I decided to go to Direct Optical! Boy, was that the best decision I ever made!
I got a great pair of Dolce and Gabbana glasses – and with the money I had left over, I got a pair of Chanel sunglasses,
too! The president, Dennis Chaiken, even came over and helped me pick them out! This was, by far, the best experience
I’ve had when buying glasses! – T.C.

When I heard “…over 5,000 designer frames”, I knew I had to check out Direct Optical. Plus, they promised to pay me
$10 for driving over 10 miles. I live in Southgate, so I knew I’d travel more than 10 miles to get to Farmington Hills! And
let me tell you – I took turns wearing all three of my new sunglasses during the drive home! Love ya Direct Optical!!
– R.W.

For years, my family has always gotten our glasses at Sears Optical. But one day, I saw Direct Optical on TV and
wanted to see it for myself. I was sold the minute I walked in the door. What a fantastic selection of frames for me, my
husband and 3 kids. I made an eye exam for my kids and I walked out with a new pair of Burberry frames for myself!
– B.G

I moved to Michigan last month and my glasses broke. I needed to find somewhere to get them fixed – and QUICK!
My co-worker told me about Direct Optical so I went there during my lunch hour. Would you believe I walked out of there
with brand new and better looking glasses one hour later??!! Now THAT’S service!! – S.S

When my eye doctor retired last year, I shopped around at Pearle Vision, LensCrafters, D.O.C. and OptimEyes – hoping to
find the perfect doctor for me and my family. I stopped by Direct Optical on a whim. My mouth literally dropped open
when I saw all those frames! I could not STOP myself from trying them on – I think I was there for an hour. The owner,
Dennis Chaiken, came over (probably because he saw me hopping gleefully from frame to frame!) and gave me some
frame recommendations based on my face shape. He even got me in to see the eye doctor that day. I was very
impressed with the doctor AND the frame selection at Direct Optical. Now, my family and I only go to one place –
Direct Optical! – M.J. |